Guilty Until Proven Innocent
by Gary Fleming
A key difference between the Consumer Packaged Goods (CPG) industry and the Produce industry is that CPG brands are distinguished at retail. This allows retailers to not only capture product movement data for each individual brand, but to also track waste and do recalls (if needed) by those brands. If a box of cereal, for example, is recalled, they do not recall all cereals, they only recall a specific brand of cereal.